Mail Systems:
A breakdown of web traffic from various email systems provides an window into if your mailing list is functioning properly. It you notice this number stagnate, you may want to check that your mailing list is reaching your client base.

Catalogues/Ratings
Directories will also send web traffic to you. In order to judge the efficiency of your site submissions using this feature will give you a good insight.

Search Engines
Your marketing efforts to be included in the search engine listings can be measured using this feature. If you notice that a given engine is not sending any traffic your way, you should find out why. Seeking the inclusion instructions is your best first step to being listed on a given search engine. After all, what is the point of marketing to the search engines if you are not getting any traffic from them?

Search Words:
Each individual word typed into the search engine box used to find your site will be listed here. You may monitor your popular words and watch your efforts to increase exposure for words which you may not get much traffic activity from.

Search Phrases:
Naturally clients will try entire phrases into the search box to find a site. Monitoring the phrases used to find your site will help you tune your search engine marketing and content in your site to be found more easily by your customer

Pages Popularity:
The most visited pages on your site are also the most important. You want to ensure that you customer's experience is top-notch on these pages. You may also want to make other pages in your site more popular to enchnace your user's experience.

Entries:
What is the first thing your customers see on your site? Entry pages are are important since you want these pages to encourage your visitors to become your clients. Furher, if you are doing marketing for specfic parts of your site, entries will be useful in filtering out organic traffic from within your site and so instead focus only on new visitors to your site. Your marketing budget will show it's true strength here.